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NHL’s new unis? Among Sharks, uniform disapproval

It has been awhile since the NHL did something really dumb. But don’t worry, the folks in the league office haven’t been laughing about the NBA’s fiasco with the new ball; no, they’ve been thinking about how they can erode another of their better traditions.

This won’t be a blunder along the lines of the glowing puck, but I don’t think it’s going to be good. Think of the most distinctive symbol of the NHL. The one thing that gives the league any cool points with the general public. The sweater.

It’s changing. Not for the better, either, according to at least three prominent Sharks I surveyed today after practice, where they wore new jerseys and socks under the watchful eye of the research and development team of manufacter CCM (a subsidiary of Reebok). The Sharks apparently are early in the rotation, so expect to hear a lot of similar talk in the coming weeks.

The league is scheduled to do a big dog-and-pony show next month at the All-Star Game regarding its new jerseys and socks. In advance, each team will work out once with the new gear; players are miked for their reactions during practice and asked about their impressions afterward. According to The Plan, these opinions will then be taken into account and the uniforms adjusted, with the full rollout for the 2007-08 season. But you have to wonder, if the big debut is a month away, how many alterations can be made.

I can tell you the league is very, VERY nervous about the reaction. The suits from CCM flipped out a little bit when they realized reporters were actually listening to them talk to players five feet away in an open locker room. And standing five feet away from me, the leader of the R&D team didn’t want to talk about the changes, instead relaying answers to specific questions through a Sharks spokesman (who was standing three feet away from me, so I guess he truly was the middleman).

The double-knit polyester is being replaced by a moisture-wicking fabric, hardly an uncommon switch in the athletic world. They’re also making everything tighter.

The reasons are twofold: performance and protection.

“These are to add protection?” Jonathan Cheechoo said.

Yeah. Apparently the tighter fit holds pads into place better.

“It does do that,” Cheechoo said. “I’ll give it that. But it also gives opponents a bird’s-eye view of where your equipment stops.”

His point: For players who are injured, opponents will essentially see an MRI of the body and know exactly which spot is most vulnerable. The sweaters hide a lot of that, particularly in the playoffs.

As for performance, players will feel lighter because the water washes away instead of being absorbed. Nice for a runner. For a hockey player?

“If it gets rid of water, great, but where does the water go?” Kyle McLaren asks. “If it’s going to go down to my gloves and skates, that’s too much water.”

Now, McLaren is a large man. One of the NHL’s biggest, but not the biggest. So it’s kind of interesting that he says the jersey fit OK but he wouldn’t want to go any smaller. And what if he wanted to go a size bigger? … Uh, problem. There isn’t a size bigger. Apparently, in the faster, sleeker NHL, the size limit is 6-foot-5, 230 pounds.

It’s gotta be the … socks?

McLaren had no opinion about the socks because he wouldn’t wear them. Smith said they’re tighter but not bothersome; the biggest problem is the extra sliding once you hit the ice. I’d love to hear his reaction after wearing the stuff for three or five or seven days in a row; betcha that tightness would become a bigger problem.

Performance. Protection. How about physiques?

What the company — through the Sharks over that insurmountable five-foot cone of silence – didn’t cite as a reason was the marketing aspect. But some observers think the move toward tighter fits is meant to show off players’ bodies. It isn’t a totally irrational thought, since probably not many people know how closely Patrick Marleau resembles your basic NFL middle linebacker.

So let’s leave it to free spirit Smith, who was wearing one of the microphones and whose feedback will probably leave CCM’s ears ringing.

“When I watch Modano skating down the ice and his jersey is flowing in the wind, that’s what I want to see,” Smith said.

At the end of the day, players were asked to leave their jerseys hanging in the stalls.

“I’ll hang it right in the garbage,” Smith said.

If you love the traditional sweater, buy one this season.

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25 Responses to “NHL’s new unis? Among Sharks, uniform disapproval”

  1. Genevieve Jimenez says:

    I find it hard to accept that the powers that decide this crap in the NHL are so…oblivious to the facts. Tighter sox?? NOT. Form-fitting jerseys?? Heck no..
    And what about the bigger players??? Get a clue. LISTEN to those players, Smitty, Cheechoo, McLaren..They know what works…Wake up and smell the..sweat…

  2. Gary Bettman is such the village idiot! He has never had a clue, even when given money to “buy a vowel”! It is amazing to me that this man continues to be the NHL’s commisioner, especially after the whole lockout fiasco! But to continue to find new ways to try and ruin a beautiful and tradition rich sport such as NHL hockey is just so baffeling to me! Why would you proceed with such a project as this without even taking into consideration player feedback. I love the “MRI” line because it’s so true. I guess gone will be the days come playoff time where bruised ribs will be called a head cold! No more ways to hide the injury!

  3. This is a Seinfeld episode isn’t it? Didn’t Bettman watch the one when George suggested cotton uniforms for the Yankees? It worked for one game, but after the first wash the uniforms shrank and the players couldn’t move as well. That’s who is running the NHL?! George Costanza!

  4. More discussion on the new jerseys: http://www.gameworn.net/cgi-bin/GW/ultimatebb.cgi?ubb=get_topic;f=1;t=015494

  5. “Apparently, in the faster, sleeker NHL, the size limit [for the new jerseys] is 6-foot-5, 230 pounds.”

    Santa got my letter!
    Unfortunately, it was the one I wrote after polishing off a bottle of Jack Daniels, and I asked for a sweaty, topless Zdeno Chara.

  6. I do not mind them trying new things, but it is totally and utterly illogical to just go ahead and do it. It sounds like the new jersey thing is a done deal. They MUST listen to the players and fans before they go too far with this, or they are going to have a marketing disaster on their hands. The NHL needs MORE marketing, not LESS. If everyone hates the product, they are not going to sell many of these things. So they better take the suggestions these players offer seriously, or I think they are going to be throwing a lot of money out the window.

  7. It’s hard to believe that the league is willing to sacrifice so much tradition in order to sell a few extra jerseys to a small percentage of fans who will buy anything. Personally I’m at the point where I won’t come back to the NHL if they go forth with this. They’ve gone too far with this and I’m getting pissed off. I don’t take kindly to any corporation trying to put their stamp on MY team. I just want to scream and hurl rocks at Nike Reebok and Gary Bettman for this.

  8. Detroit Muscle says:

    Way to sell out Bettman. Someone assasinate this man.

  9. Glad to see the Sharks are free to criticize the legues. Add this to the list of things Bettman should be skewered for.

    Saw some previous discussion on practicality of unis earlier on yardbarker.

  10. lets whine some more for no reason

    omgz da jerzys r titer its da endddz uh da weeeerld

    yeah, the nhl should learn its history. look how much football is hurting since switching to tight fitting uniforms [/sarcasm]

  11. lol @ the losing tradition crap

    didnt you guys ever watch real hockey back in the day? jerseys were TIGHT FITTING and looked so much better

    what the hell does the baggy crap they wear now have to do with tradition?

    whinewhinewhine thats all hockey fans have been doing since the lockout. no wonder this league is going down the hole. nothing can make you guys happy. every little change is a “disgrace to the league” and is “killing hte game”

    what jokes

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  13. I have a feeling they’ll still be selling the sweater-styled jerseys in stores, despite the on-ice change. Why? These won’t sell well at retail. Why? Mr. Average Out Of Shape American won’t be able to fit in them without looking like Big Van Vader. Why? Take a look at your next hockey game at how many tubby people there are wearing hockey jerseys. The market will decrease or even disappear.

    ..at least I hope we don’t see these at stores, because I’m still waiting for the Sabres SWEATERS (thank ya very much) that won’t be in stores until the end of the freaking season…what a joke…

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  19. Hi! The new Ottawa Senators logo and uniform as unveiled last wednesday 22 august 2007 and for the logo I like alot but the uniforms missing something. If the new Reebok uniforms will cost some health dammage,like blocking some blood in the legs because the sock is to tite for the legs. If the uniforms is to small and cheap, as a fan I will buy the new Ottawa logo and put with a old jersey white and black in ‘92 where’s is sould be White jersey on visitor and Black jersey in home.

    I will see that in september what happends on the ice but I supposed to see some complaint about the new uniforms. Until then, let’s Reebok a chance and see what’s happen in a few month if the jersey survived.

    In my opinion cheap = Not reliability
    and sometime expensive = better quality

    I’ll let you on this thougth and good luck on the new season 2007-2008 for all NHL team.

    Go sens go

    Chris

Trackbacks & Pingbacks

  1. An All-Star Fiasco » OTB Sports:

    [...] Then comes the big news for the NHL the new uniform design, with the official unveiling coming at the All-Star Game no will be watching. As part of the roll out for next season they designers have been going from team to team for the players to try them out so they can work out the bugs. Unfortunately for the NHL, the reaction from teams like the San Jose Sharks early in the tryout rotation isn’t good: At the end of the day, players were asked to leave their jerseys hanging in the stalls. “I’ll hang it right in the garbage,” Smith said.” [...]

    --December 22, 2006 @ 11:35 am
  2. DallasStarsForever » Finally.. something good from San Jose!:

    [...] http://www.mercextra.com/blogs/buzz/2006/12/20/nhl s-new-unis-among-sharks-uniform-disapproval/ [...]

    --December 22, 2006 @ 3:42 pm
  3. New England Hockey Talk - Page 12 - MINI2:

    [...] There’s a column on NHL.com today (NHL.com - Community) trying to allay fears about the new jersey designs that are about to be unveiled. The NHL seems to be really nervous about it, and they seem keenly aware that there is a great deal of fan sentiment against any change in the jerseys even before the changes are shown. So they are rolling out the PR campaign full steam, to try and make it seem like there’s someone out there besides Gary Bettman and the folks at Rbk/CCM who think this is a good idea. From Larry Brooks in the NY Post: Propaganda Alert! Scheduled to unveil its new uniform design at a press event in New York on Wednesday, the NHL will attempt to control the message from the players through talking points distributed by a PR agency. "To assist us in the launch, we have hired public relations agency Fleishman-Hillard to collaborate with NHL players in the role of player advocacy, so that we will build consensus, keep everyone informed and educated, and work toward a product launch that will reflect well on the league, Reebok and the players whose input was - and will remain - critical to all phases of this project," reads a memo distributed by the league to its teams last week, and obtained by Slap Shots. "Jim Woodcock of Fleishman-Hillard will lead this player-advocacy effort on behalf of the league. It is imperative that you make connection with Jim this week to arrange a phone meeting with your player(s) who have been identified as advocates and leaders in our transition to the [Reebok] Edge Uniform System. "With the timing of the New York news event only one week away, time is of the essence as we build toward a successful introduction of the uniform system." We have a couple of questions. Well, more than a couple, but this will suffice: If the new "uniform system" is welcomed by the players, why would the league need to identify three players per team as spokesmen to flog the product? Why would the league need to instruct the players how to answer questions from people like me? We have this question, too: When will the players stop going, "Baaaahhhh?" Articles like that and like this one from San Jose and this one on NBC Sports (one of the NHL’s own broadcast partners, no less) have the league feeling pretty defensive about the changes. Honestly, the "this is bad" stories that I’ve read about the new jerseys have outnumber the "this is good" stories by about 15 to 1. We’ll find out soon enough. Who knows, maybe it will actually look good. I’m trying to keep an open mind but I’m fully prepared to be righteously indignant about yet another wrong-headed change to my game. Hearing lots of murming about how these new unis are going to be "edgy" and "out there" to appeal to the kids, all of which makes me exceedingly nervous. Past attempts by the league to be "edgy" and "out there" to appeal to the kids have been disasters… Speaking of which, next year they’re switching back to having the home team where white, which I’m not a big fan of. Back in the day, the home team wore dark (Bruins wore black at home, Leafs wore blue, Wings wore red, etc.). Right up thru the Bobby Orr days, that’s how they did it. I prefer it, but apparently it confuses Americans because they are used to the home team wearing white. Whatever. Oh, and here’s a uniform note for you: Capitals owner Ted Leonsis said, We will eventually go back to red, white, and blue [as the teams colors]. -Ricardo 06 MCS-W/77 MGB/69 MGB-GT They call ‘em fingers, but I never see ‘em fing. Oh, there they go. [...]

    --January 17, 2007 @ 9:35 am
  4. NHL’s uniform update: Not as happy as league would have you believe - Morning Buzz - San Jose Mercury News Sports blog:

    [...] I’m guessing the Sharks’ spokesmen won’t be Kyle McLaren, Jonathan Cheechoo or Mark Smith, because in December I passed along their opinions, and the blogosphere took it from there. Virtually all of the reaction was rooted in abject disapproval of change and wishes of bodily harm to Gary Bettman. [...]

    --January 18, 2007 @ 2:49 pm
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